Board Paper Brilliance graduate, Risk team, Big 4 bank
"Best program ever. High energy facilitator. Effective writing for influence and impact - how to get your point across and ensure audience engaged. Also useful for verbal communication delivery."
Executive writing
The quality of your board and committee papers directly impacts your thinking and decision-making.
Business is ever more complex. Presenting your ideas clearly and concisely is critical but challenging. The technical expertise of many paper writers can impede this – brains more wired for numbers than words. This course boosts the strategic communication skills essential for executive teams.
Board Paper Brilliance is for those who regularly write and contribute to board and committee papers. It lasers in on writing clear, concise, readable and actionable papers – tailored to your company style guide, board template, vision and values.
TIME REQUIRED: 45 minutes
YOUR DIGITAL WORKBOOK for 'Board Paper Brilliance'
Welcome to 'Board Paper Brilliance'
About us: Magneto Communications & Paul Jones (co-founder)
Get ready! Have these handy during the training
Quick checklist: How to maximise your learning
Communication is critical: Here's why!
Your learning goals
Why your process matters (& you can't unfry an egg!)
Your board-paper writing process: Prepare > Organise > Write
FREE PREVIEWTell us about you and what will help most
Pencils poised? Ready to go?
TIME REQUIRED: 1 hour
Set your objective: Be clear on your writing goals
FREE PREVIEWCommon pain points: Sound familiar?
Audience research: Understanding board members
Project managing large writing projects (like board papers)
Persuading by attitude
TIME REQUIRED: 1.5 hours
Are you telling or selling? Informing or Persuading?
Think like a journo
'Big news first' work-related exercise: First go
The Hourglass Structure
Key-points list
Minto's Pyramid Principle
'Big news first' work-related exercise: Second go
Leadership through influence, not authority
The ROPED Method for problem-solving writing
Rhetorical Proofs
Persuasion: Quick frameworks
Persuasion: Six-step model
The Art of Framing
Six ways to frame your message
Difficult messages
Writing frames & templates: Your board-paper blueprint
TIME REQUIRED: 2.5 hours
Magneto Poker: Can you 'Beat the House'?
The Curse of Cognitive Load
FREE PREVIEWComplexity kills trust
Cognitive load: Death by 1000 cuts
Let 'Brother of the Watch and Fellow Kings Man' remind you of the Power Of Simplicity
FREE PREVIEWRAZOR: Five ways to cut it at work
Razor 1: Are you being too detailed?
Razor 1: Are you too wordy?
Razor 2: Active voice
Razor 3: Zero nominalised verbs
Razor 4: One idea per sentence
Sins of the Flesch
Razor 5: Regular, natural language
Confusing to clear: What a transformation!
Engaging Busy Readers: It's about time!
Bring numbers to life
Tables, charts & graphs
Proofreading: Have no regerts
TIME REQUIRED: 5-10 minutes
Make it stick: Revise, Retain, Apply
Infographic: The Big Six of Brilliant Board Papers
AI writing support
What next for you?
Your feedback: Got a minute? We'd love to hear your thoughts
Paul Jones
Dot-Connector, Idea Injector, BS Rejector
Your course instructor is corporate communications expert Paul Jones.
Paul is a leading speaker, trainer and writer on the topic of corporate communications. He's a founder and director of Magneto Communications and MagnetoMentor.AI.
With a background as a copywriter (20 years) and corporate comms trainer (12+ years), Paul's secret sauce lies in applying copywriting psychology to business writing.
Through his keynotes, masterclasses and webinars, his principles have inspired thousands of people to:
He's helped CXO teams through to graduates change how they write, think and lead at work.
His blue-chip client list includes NAB, Westpac, BHP, Optus, IBM and Clayton Utz.
|
'The team was very impressed by the course, the content and Paul. They're a difficult bunch to impress, so please take this as a compliment of the highest order. I wouldn't hesitate to recommend Paul and Magneto to others wanting a professional writing course.' -- Group Finance & Corporate Affairs, Suncorp |
Paul's engaging, interactive approach makes his courses fun, fascinating and effective. It's why thousands of people have finished his training and couldn't wait to go back to work and write.
Business writing ... fun? Yep. His enthusiasm for communications, psychology and human behaviour is contagious. It results in rich training, with frequent stories, many before/after examples and memorable insights.
