Webinar Replay | Brevity: How to cut it at work

Brevity: How to cut it at work [Webinar Replay]

Lunch 'n' learn webinar recorded on Friday 7 September 2018 | taught by Paul Jones

Course description

When writing at work, brevity = impact.

This ‘lunch & learn’ webinar is focused on helping you get cut-through and get things done!

We’ll cover the five RAZOR principles of brevity at work. They’ll help you cut the waffle and leave only the cream. Your messages will be easier to read and act on, which means productivity for you and the business. 

Ever suffered from a rambling report, engorged email or bloated briefing? If a colleague was the culprit, bring them along. See our ‘Bring a buddy’ deal below. 

SO YOU THINK YOU CAN WRITE? 
Sure you can. But just in case, take a look here: https://www.credosity.com/

You can upload your written work and download a PDF summary report of the key areas you could improve. Look for your ‘Cred score’. Less than 80% means there’s work to be done!

Paul  Jones
Paul Jones
Dot-Connector, Idea Injector, BS Rejector

Your course instructor is corporate communications expert Paul Jones.

Paul is a leading speaker, trainer and writer on the topic of corporate communications. He's a founder and director of Magneto Communications and Credosity.

With a background as a copywriter (20 years) and corporate comms trainer (12+ years), Paul's secret sauce lies in applying copywriting psychology to business writing.

Through his keynotes, masterclasses and webinars, his principles have inspired thousands of people to:

  • engage their readers
  • persuade them
  • build credibility
  • communicate quickly and clearly.

He's helped CXO teams through to graduates change how they write, think and lead at work.

His blue-chip client list includes NAB, Westpac, BHP, Optus, IBM and Clayton Utz.


'The team was very impressed by the course, the content and Paul. They're a difficult bunch to impress, so please take this as a compliment of the highest order. I wouldn't hesitate to recommend Paul and Magneto.' 

-- Group Finance & Corporate Affairs, Suncorp


Paul's engaging, interactive approach makes his courses fun, fascinating and effective. It's why thousands of people have finished his training and couldn't wait to go back to work and write.

Business writing ... fun? Yep. His enthusiasm for communications, psychology and human behaviour is contagious. It results in rich training, with frequent stories, many before/after examples and memorable insights.

Course Curriculum

Reviews (5)

Really helpful course - very practical tips and examples

by Joanne Muscat
This course is really helpful for focusing on the most important aspects of business writing. The examples were excellent and the razor tool a handy reminder. Thank you!

by Bristal Davies
Excellent. Will not look at my writing the same again. Thank-you thoroughly enjoyed it.

by Joe Hayes
Read more

Really helpful course - very practical tips and examples

by Joanne Muscat
This course is really helpful for focusing on the most important aspects of business writing. The examples were excellent and the razor tool a handy reminder. Thank you!

by Bristal Davies
Excellent. Will not look at my writing the same again. Thank-you thoroughly enjoyed it.

by Joe Hayes

Excellent, and should be required training for all employees.

by Phil Hirst
This is an essential skill for everyone in their work place. All too often I see long-winded reports without focus on the topic. I advise our Graduate Engineers to tell the story, advise the reader of what is important up front and to focus on the summary (as that is often the only section anyone reads!). Universities and schools develop bad practices of writing x thousands of words, with credit for using large complex ones. Why does it have to be xxxx words long? Why can't the writer decide what is appropriate for the subject or question? We need to break these habits.

How to cut it at work

by Gerard Fay