About this course

Build trust to improve your project outcomes

TRUST is at the heart of influence: No trust? No influence. No progress. No green light. No 'yes'. 

David Maister is the consultant’s consultant. In his book, The Trusted Advisor, he discusses his Trust Equation.

Your audience will trust you MORE if you have more:

Credibility – What you say/write about your topic – boost this by being knowledgeable and specific, not vague, and by proofreading to avoid errors. 

Reliability – Don’t make rash promises; do what you say you’ll do. 

Intimacy – Nothing to do with dating; everything to do with how safe and secure the person feels with you. Be authentic, build rapport. 

And your audience will trust you LESS if you have more:

Self-orientation – The more self-orientation you show, the less they’ll trust you. In the equation, if you make this number smaller, trust will be bigger. It’s really Persuasion 101: Make it all about them! 

In this short course we adapt his equation to your written communication at work.

Who is this short course for? 

Anyone in a professional services environment working with a range of stakeholders and/or clients to achieve business outcomes. 

Building trust with stakeholders & clients

Key principles for effective communication

Course curriculum

    1. Digital worksheets: Building Trust

    1. Becoming a trusted advisor

    1. Building trust: Credibility

    1. Building trust: Reliability

    1. Building trust: 'Intimacy'

    1. Building trust: Self-orientation

Building trust with stakeholders & clients

  • $99.00
  • 8 lessons
  • 0.5 hours of video content

Your instructor

Paul Jones
Dot-Connector, Idea Injector, BS Rejector

Your course instructor is corporate communications expert Paul Jones.

Paul is a leading speaker, trainer and writer on the topic of corporate communications. He's a founder and director of Magneto Communications and Credosity.

With a background as a copywriter (20 years) and corporate comms trainer (15+ years), Paul's secret sauce lies in applying copywriting psychology to business writing.

Through his keynotes, masterclasses and webinars, his principles have inspired thousands of people to:

  •     engage their readers
  •     persuade them
  •     build credibility
  •     communicate quickly and clearly.


He's helped CXO teams through to graduates change how they write, think and lead at work.

His blue-chip client list includes NAB, Westpac, BHP, Optus, IBM and Clayton Utz. 

'The team was very impressed by the course, the content and Paul. They're a difficult bunch to impress, so please take this as a compliment of the highest order. I wouldn't hesitate to recommend Paul and Magneto to others wanting a professional writing course.' 

-- Group Finance & Corporate Affairs, Suncorp

Paul's engaging, interactive approach makes his courses fun, fascinating and effective. It's why thousands of people have finished his training and couldn't wait to go back to work and write. 

Business writing ... fun? Yep. His enthusiasm for communications, psychology and human behaviour is contagious. It results in rich training, with frequent stories, many before/after examples and memorable insights.