About this webinar

Copilot and its crew may not be pumping out the outcomes you’re after just yet. But it sure is revealing whether or not your communication skills are on point. 

‘Garbage in >> Garbage out’ is one way to put it. 

‘Messy thinking >> Messy prompting’ is another. 

AI requires an entirely new way of thinking. To maximise its potential, you need to brief it clearly: logically, succinctly, with the right context and inputs. 

Sure, there needs to be some solid structured thinking and deep domain expertise before things start moving in a good direction. But if you can’t write well you’ll be loop-the-loop. 

This webinar will show you how to coach AI tools like Copilot to write clear, credible, human-sounding comms. 

You’ll learn how to: 

  • Apply copywriting thinking to AI for powerful results 
  • Rethink yourself as ‘the director,’ and AI as ‘the producer’ 
  • Build an AI persona so you’re writing sounds like you 
  • Build a flexible prompt toolkit to go deep rather than wide for results 
  • Create prompts to solve your gnarliest problems at work 
  • Be the ‘human at the helm’ for nuanced and personable comms. 


It’s based on Magneto’s practical, human-first approach to AI – and you’ll strut away with tips and techniques you can use immediately. 

Great prompts + Human = Game changer. 

Course curriculum

    1. Welcome

    2. Your Digital Worksheets

    1. Coaching AI to Write Like a Human

    1. That's a wrap! Here are your extra resources.

    2. Infographic: The 8 Habits of Pro AI Prompters

      FREE PREVIEW

    3. AI Writing Support Resources

      FREE PREVIEW

    4. Magneto Mentor AI (beta)

      FREE PREVIEW

About this course

  • $99.00
  • 1 hour of video content
  • Extra resources to help you experiment with AI

Coaching AI to Write Like a Human

Be the 'human at the helm' with AI.

Your instructor

Paul Jones
Dot-Connector, Idea Injector, BS Rejector

Your course instructor is corporate communications expert Paul Jones.

Paul is a leading speaker, trainer and writer on the topic of corporate communications. He's a founder and director of Magneto Communications and Credosity.

With a background as a copywriter (20 years) and corporate comms trainer (15+ years), Paul's secret sauce lies in applying copywriting psychology to business communication.

Through his keynotes, masterclasses and webinars, his principles have inspired thousands of people to:

  •     engage their audience
  •     persuade them
  •     build credibility
  •     communicate quickly and clearly.


He's helped CXO teams through to graduates change how they write, think and lead at work.

His blue-chip client list includes NAB, Westpac, BHP, Optus, IBM and Clayton Utz. 

'I've endured a lot of training over the years, but I think I got the most out of this course [Presenting with Impact] than anything else I've ever done ... 

'I still can't believe  how much we got through, that it was all relevant, and that I've retained so much.'

– Procurement Lead, major corporation

Paul's engaging, interactive approach makes his courses fun, fascinating and effective. It's why thousands of people have finished his training and couldn't wait to go back to work and deliver their next presentation. 

Paul's enthusiasm for communications, psychology and human behaviour is contagious. It results in rich training, with frequent stories, many before/after examples and memorable insights.