About this course

Business writing, meet copywriting psychology

Get it Write™ is the product of 15+ years corporate training in Australia and the Asia-Pacific, and 20 years copywriting experience.

In that time, we've analysed over 10,000 corporate writing samples, and seen very clear patterns. We know what you're doing wrong, and what you're not doing, but could, to seriously boost your results!

This is a principle-based course. That allows you to apply the principles to a wide variety of business-writing tasks:

  • Emails
  • Reports
  • Proposals
  • Board and executive papers
  • Instructions
  • Policies and procedures
  • And more

Being principle-based also lets you apply the comms insights you learn (e.g. how to get attention, engage, motivate and more) beyond the page, in your meetings, presentations, pitches and more. This is really a course in communications psychology and leadership, not just writing.

Get it Write™ will increase your confidence as a writer and all-round communicator. You'll learn the essentials of high-quality communication, including how to write faster, better, and look more professional -- all of which can dramatically boost your effectiveness at work. 

Who is this course for?

Get it Write™ is for everyone who writes important messages at work. If you need to efficiently create or edit easy-to-read, high-quality, engaging documents and emails, this is for you.

Learning outcomes

By the end of this course you'll be able to:

  • confidently tackle most business-writing tasks
  • apply a selection of powerful writing tools to ensure your emails, proposals, reports and more are concise, engaging and professional -- and more persuasive
  • understand all critical business-writing concepts
  • improve your writing performance at work.

Workshop topics include how to:

  • Write professionally and respectfully for different readers
  • Adjust your tone to suit your audience and message
  • Identify the right language, length and style to boost engagement

  • Brainstorm quality content quickly
  • Write factual, informational content, e.g., emails, reports, instructions and procedures
  • Write concisely and clearly

  • Persuade people through your writing; get ‘yes’ more often
  • Structure large documents
  • Get attention with ‘read-me!’ subject headers, headlines and subheads

  • Use the ‘active voice’ to get more impact
  • Look professional with correct spelling, punctuation and grammar
  • Use layout and formatting to catch skim readers, and make your content fast and easy to absorb
  • Edit and proofread for content, style and correctness.

What's included:

  • Five hours of highly engaging video training focused on boosting your results at work
  • Comprehensive, full-colour reference manual rich with proven writing ideas, principles and techniques
  • Access to Credosity, our powerful, online, business-writing tool. It helps measure the behavioural change. It's also an excellent way to help embed your training.
  • Ample practical, real-world exercises to apply your new skills.


  • Awesome training. The content was extremely helpful and your sense of humour kept me fully engaged throughout the sessions.

    Manager, Lending Services,
    Suncorp Group

  • This was the best writing course - and the best online course - I've ever done. I did your session after an all-night flight (awake 30 hours straight), and you still held my attention the whole time.

    Niel Jacobsen
    Dane Consulting

  • So pleased I chose you instead of going to a two-day course where I would possibly have gone to sleep. Very engaging!

    Economic Development Officer,
    Queensland Government

Power tip

Invite a 'study buddy'.

If you can find a friend or colleague who'd like to do the training with you, you're both much more likely to finish the course. It also lets you discuss issues together, deepening your learning.

Course outline

  • 1


    • Thanks for joining us!

    • Welcome! Who we are & how this works

    • SURVEY: Get your head in the game!

    • How to maximise your learning. Why communication is critical.

    • Why good education can cause bad writing

    • Blindspots + Workwork (p.9) + Golden Rules 'Toolbox' (p.8) + Objectives (p.7)

    • The single biggest difference between good & bad writers.

  • 2

    Module 1: Prepare

    • Get your head right. Then climb into theirs.

    • Use it or lose it: Audience

    • Lightning rapport through personality styles

    • Use it or lose it: Personality

    • How to engage lazy, busy skimmers

    • Use it or lose it: Lazy, busy skimmers

    • 'Prepare' wrap-up & workwork

    • Revision quiz for Module 1: Prepare

  • 3

    Module 2: Organise

    • Keys to structure (i.e. how not to lose your reader)

    • Informing? Big News First (BNF)

    • Hourglass structure: Combining BNF & story

    • The life-changing power of key points

    • Reports: You're polishing the wrong bit

    • Reports that move you: The ROPED method

    • Persuading? Start with the problem (pages 46-51)

    • Persuasion at your fingertips: A mnemonic

    • Use it or lose it: Persuasion

    • Boosting YES: Influence through biases

    • When to inform. When to persuade.

    • Headlines: 80% of your dollar

    • 'Organise' wrap-up & workwork

    • Revision quiz for Module 2: Organise

  • 4

    Module 3: Write

    • Magneto Poker: Can you beat the house?

    • Play: Beat the House

    • Overview of your 'Write' module

    • Keen bean? Optional extra quiz (p. 58)

    • The Curse of Cognitive Load [CRITICAL]

    • Razor intro & Principle 1: Redundant content

    • Use it or lose it: Can you eschew & foresake redundant content (like that)?

    • Razor Principle 2: Active voice

    • Use it or lose it: Been writing to zombies?

    • Got cross-dressing verbs? Check your blind spots.

    • Razor Principle 3: Zero nominalised verbs

    • Use it or lose it: Check the Verbinator (or I'll be back)

    • Razor Principle 4: One idea per sentence [CRITICAL]

    • ['Awkward' alert!] The Sins of the Flesch

    • Check your blind spots: What was your grade level?

    • Low reading-grade levels are your friend

    • Check your blind spots: How long is yours?

    • Got waffle? Check your blind spots.

    • Razor Principle 5: Regular, natural language

    • Use it or lose it: Canst thou expunge palaverous waffle?

    • The RAZOR in action: From garbage to gorgeous

    • Tone: Sounds good

    • Grammar: Not your nana

    • Punctuation: Road signs to meaning

    • To space or not two space?

    • Spelling: Cheque for moo steaks

    • Layout/design: It even affects democracy

    • Ragged-right is right. Plus: Cartoons trump text

    • Dodging death by PowerPoint

    • Proofreading: Have no regerts

    • Use it or lose it: Let's check, shall wee?

    • 'Write' wrap-up

    • Revision quiz for Module 3: Write

    • How not to have wasted your time + Workwork

  • 5

    Post-course goodies!

    • Get It Write Cheat Sheet

    • Toolbox summary

    • Infographic: 10 Commandments of Business Writing

    • Extra reading/learning

    • Level up: Keep your 'learning' momentum

    • The last word

    • Your feedback

Your Instructor

Paul Jones
Dot-Connector, Idea Injector, BS Rejector

Your course instructor is corporate communications expert Paul Jones.

Paul is a leading speaker, trainer and writer on the topic of corporate communications. He's a founder and director of Magneto Communications and Credosity.

With a background as a copywriter (20 years) and corporate comms trainer (12+ years), Paul's secret sauce lies in applying copywriting psychology to business writing.

Through his keynotes, masterclasses and webinars, his principles have inspired thousands of people to:

  •     engage their readers
  •     persuade them
  •     build credibility
  •     communicate quickly and clearly.

He's helped CXO teams through to graduates change how they write, think and lead at work.

His blue-chip client list includes NAB, Westpac, BHP, Optus, IBM and Clayton Utz. 

'The team was very impressed by the course, the content and Paul. They're a difficult bunch to impress, so please take this as a compliment of the highest order. I wouldn't hesitate to recommend Paul and Magneto to others wanting a professional writing course.' 

-- Group Finance & Corporate Affairs, Suncorp

Paul's engaging, interactive approach makes his courses fun, fascinating and effective. It's why thousands of people have finished his training and couldn't wait to go back to work and write. 

Business writing ... fun? Yep. His enthusiasm for communications, psychology and human behaviour is contagious. It results in rich training, with frequent stories, many before/after examples and memorable insights.