Get It Write
You're judged by your writing. Get a light sentence.
Business writing, meet copywriting psychology
Get it Write™ is the product of 15+ years corporate training in Australia and the Asia-Pacific, and 20 years copywriting experience.
In that time, we've analysed over 10,000 corporate writing samples, and seen very clear patterns. We know what you're doing wrong, and what you're not doing, but could, to seriously boost your results!
This is a principle-based course. That allows you to apply the principles to a wide variety of business-writing tasks:
Being principle-based also lets you apply the comms insights you learn (e.g. how to get attention, engage, motivate and more) beyond the page, in your meetings, presentations, pitches and more. This is really a course in communications psychology and leadership, not just writing.
Get it Write™ will increase your confidence as a writer and all-round communicator. You'll learn the essentials of high-quality communication, including how to write faster, better, and look more professional -- all of which can dramatically boost your effectiveness at work.
Get it Write™ is for everyone who writes important messages at work. If you need to efficiently create or edit easy-to-read, high-quality, engaging documents and emails, this is for you.
By the end of this course you'll be able to:
Thanks for joining us!
Welcome! Who we are & how this works
SURVEY: Get your head in the game!
How to maximise your learning. Why communication is critical.
Why good education can cause bad writing
FREE PREVIEWBlindspots + Workwork (p.9) + Golden Rules 'Toolbox' (p.8) + Objectives (p.7)
The single biggest difference between good & bad writers.
Get your head right. Then climb into theirs.
Use it or lose it: Audience
Lightning rapport through personality styles
Use it or lose it: Personality
How to engage lazy, busy skimmers
Use it or lose it: Lazy, busy skimmers
'Prepare' wrap-up & workwork
Revision quiz for Module 1: Prepare
Keys to structure (i.e. how not to lose your reader)
Informing? Big News First (BNF)
Hourglass structure: Combining BNF & story
The life-changing power of key points
Reports: You're polishing the wrong bit
Reports that move you: The ROPED method
Persuading? Start with the problem (pages 46-51)
Persuasion at your fingertips: A mnemonic
Use it or lose it: Persuasion
Boosting YES: Influence through biases
When to inform. When to persuade.
Headlines: 80% of your dollar
'Organise' wrap-up & workwork
Revision quiz for Module 2: Organise
Magneto Poker: Can you beat the house?
Play: Beat the House
Overview of your 'Write' module
Keen bean? Optional extra quiz (p. 58)
The Curse of Cognitive Load [CRITICAL]
Razor intro & Principle 1: Redundant content
Use it or lose it: Can you eschew & foresake redundant content (like that)?
Razor Principle 2: Active voice
Use it or lose it: Been writing to zombies?
Got cross-dressing verbs? Check your blind spots.
Razor Principle 3: Zero nominalised verbs
Use it or lose it: Check the Verbinator (or I'll be back)
Razor Principle 4: One idea per sentence [CRITICAL]
['Awkward' alert!] The Sins of the Flesch
Check your blind spots: What was your grade level?
Low reading-grade levels are your friend
Check your blind spots: How long is yours?
Got waffle? Check your blind spots.
Razor Principle 5: Regular, natural language
Use it or lose it: Canst thou expunge palaverous waffle?
The RAZOR in action: From garbage to gorgeous
Tone: Sounds good
Grammar: Not your nana
Punctuation: Road signs to meaning
To space or not two space?
Spelling: Cheque for moo steaks
Layout/design: It even affects democracy
Ragged-right is right. Plus: Cartoons trump text
Dodging death by PowerPoint
Proofreading: Have no regerts
Use it or lose it: Let's check, shall wee?
'Write' wrap-up
Revision quiz for Module 3: Write
How not to have wasted your time + Workwork
Get It Write Cheat Sheet
Toolbox summary
Infographic: 10 Commandments of Business Writing
Extra reading/learning
Level up: Keep your 'learning' momentum
The last word
Your feedback
Paul Jones
Dot-Connector, Idea Injector, BS Rejector
Your course instructor is corporate communications expert Paul Jones.
Paul is a leading speaker, trainer and writer on the topic of corporate communications. He's a founder and director of Magneto Communications and Credosity.
With a background as a copywriter (20 years) and corporate comms trainer (12+ years), Paul's secret sauce lies in applying copywriting psychology to business writing.
Through his keynotes, masterclasses and webinars, his principles have inspired thousands of people to:
He's helped CXO teams through to graduates change how they write, think and lead at work.
His blue-chip client list includes NAB, Westpac, BHP, Optus, IBM and Clayton Utz.
'The team was very impressed by the course, the content and Paul. They're a difficult bunch to impress, so please take this as a compliment of the highest order. I wouldn't hesitate to recommend Paul and Magneto to others wanting a professional writing course.' -- Group Finance & Corporate Affairs, Suncorp |
Paul's engaging, interactive approach makes his courses fun, fascinating and effective. It's why thousands of people have finished his training and couldn't wait to go back to work and write.
Business writing ... fun? Yep. His enthusiasm for communications, psychology and human behaviour is contagious. It results in rich training, with frequent stories, many before/after examples and memorable insights.