"... an amazing course filled with useful tools & techniques ..."

Get It Write Online graduate

"Overall it's an amazing course filled with useful tools and techniques that can be easily applied day to day. I didn't feel like it was any less engaging than being in the room with Paul. Other positives:

  • Paul is super engaging and very knowledgeable.
  • Exec summaries at the end of each video. 
  • Practical examples that bring concepts to life.
  • Valuable opportunities to apply learnings as you go.
  • Online platform is easy to use and navigate."

About this course

Level up your business writing

Get It Write has been our most popular course over 20 years. This highly engaging masterclass will refine how you think about your writing. You’ll learn how to quickly, clearly and professionally get your messages across to even the busiest people. This program teaches the essentials of high-quality, effective business writing, but is by no means basic. We always tailor to the standard of your group, whether beginner or advanced.


Who is this course for?

Get it Write is for anyone who needs to efficiently create or edit superior, easy-to-read documents and emails. It's particularly suited to those with a technical background.


Learning outcomes

By the end of this course you'll be able to:

  • confidently tackle most business-writing tasks
  • apply a selection of powerful writing tools to ensure your emails, proposals, reports and more are concise, engaging and professional
  • understand all critical business-writing concepts
  • improve your writing performance at work.


Workshop topics include how to:


Prepare 

  • Brainstorm quality content quickly 
  • Write factual, informational content, e.g. emails, reports, instructions and procedures 
  • Write concisely and clearly. 


Organise 

  • Write professionally and respectfully for different readers 
  • Adjust your tone to suit your audience and message 
  • Choose the right language, length and style to boost engagement 
  • Be more persuasive. Get ‘yes’ more often 
  • Structure large documents to be accessible and readable 
  • Get attention with ‘read-me!’ headlines and subheads.


Write 

  • Use ‘active voice’ to get more impact 
  • Adjust layout and formatting to make reading fast and easy, even for skimmers 
  • Cleverly drive AI and other writing technology to improve your content, style and correctness.


What's included:

  • Highly engaging video training focused on boosting your results at work
  • Comprehensive, full-colour reference manual rich with proven writing ideas, principles and techniques
  • Ample practical, real-world exercises to apply your new skills.

Get It Write™ Online

Course content

    1. TIME REQUIRED: 45 minutes

    2. YOUR DIGITAL WORKBOOK for 'Get it Write'

    3. Welcome to 'Get it Write Online'

    4. About us: Magneto Communications & Paul Jones (co-founder)

    5. Get ready! Have these handy during your training

    6. Quick checklist: How to maximise your learning

    7. Communication is critical: Here's why!

    8. Your learning goals

    9. Why your process matters (& you can't unfry an egg)

    10. Your new writing process: Prepare >> Organise >> Write

      FREE PREVIEW

    11. Tell us about you and what will help most

    12. Are you ready?

    1. TIME REQUIRED: 1.5 hours

    2. Mindset: Your attitude & approach

    3. Set your objective: Why are you writing?

      FREE PREVIEW

    4. Your focus: Distractions are evil

    5. Your momentum: Beat procrastination & writer's block

    6. Audience research: Get in sync with how they think

    7. Persuading by personality

    8. What's in it for me?

    9. Engaging busy readers: It's about time!

    10. Bring numbers to life

    11. Revision quiz for Module 1: PREPARE

    1. TIME REQUIRED: 1.5 hours

    2. Are you telling or selling? Informing or persuading?

    3. Big news first

    4. 'Big news first' work-related exercise: First go

    5. Think like a journo

    6. The hourglass structure

    7. Key-points list

    8. Correct sequence

    9. Reports: The bits managers read (& ignore)

      FREE PREVIEW

    10. Minto's Pyramid Principle

    11. The ROPED Method for problem-solving writing

    12. 'Big news first' work-related exercise: Second go

    13. Persuasion: Quick frameworks

    14. Persuasion: Six-step model

    15. Persuasion at your fingertips

    16. Difficult messages

    17. Compelling headlines

    18. Revision quiz for Module 2: ORGANISE

    1. TIME REQUIRED: 2.5 hours

    2. Rubber hits the road – Welcome to the 'Write' module

    3. The Curse of Cognitive Load

      FREE PREVIEW

    4. Magneto Poker: Can you Beat the House?

    5. Complexity kills trust

    6. Cognitive load: Death by 1000 cuts

    7. RAZOR: Five ways to cut it at work

    8. Razor 1: Are you being too detailed?

    9. Razor 1: Are you too wordy?

    10. Razor 2: Active voice

    11. Razor 3: Zero nominalised verbs

    12. Razor 4: One idea per sentence

    13. Sins of the Flesch

    14. Razor 5: Regular, natural language

    15. Confusing to clear: What a transformation!

    16. Tone: Sounds good

    17. Grammar (not your nanna)

    18. Punctuation prowess

    19. Spelling: Cheque for moo steaks

    20. Lousy layout loses readers

    21. Tables, charts & graphs: Presenting data

    22. A picture = 1000 words

    23. Proofreading: Have no regerts

    24. Revision quiz for Module 3: WRITE

    1. TIME REQUIRED: 5-10 minutes

    2. Make it stick: Revise, Retain, Apply

    3. What next for you?

    4. Your feedback: Got a minute? We'd love to hear your thoughts

    5. Thy parting thought!

      FREE PREVIEW

About this course

  • $295.00
  • 70 lessons
  • Time required: 6.5 hours

Reviews

  • Awesome training. The content was extremely helpful and your sense of humour kept me fully engaged throughout the sessions.

    Manager, Lending Services,
    Suncorp Group

  • This was the best writing course - and the best online course - I've ever done. I did your session after an all-night flight (awake 30 hours straight), and you still held my attention the whole time.

    Niel Jacobsen
    Dane Consulting

  • So pleased I chose you instead of going to a two-day course where I would possibly have gone to sleep. Very engaging!

    Economic Development Officer,
    Queensland Government

Power tip

Invite a 'study buddy'.

If you can find a friend or colleague who'd like to do the training with you, you're both much more likely to finish the course. It also lets you discuss issues together, deepening your learning.

Your instructor

Paul Jones
Dot-Connector, Idea Injector, BS Rejector

Your course instructor is corporate communications expert Paul Jones.

Paul is a leading speaker, trainer and writer on the topic of corporate communications. He's a founder and director of Magneto Communications and Credosity.

With a background as a copywriter (25 years) and corporate comms trainer (18+ years), Paul's secret sauce lies in applying copywriting psychology to business writing.

Through his keynotes, masterclasses and webinars, his principles have inspired thousands of people to:

  •     engage their readers
  •     persuade them
  •     build credibility
  •     communicate quickly and clearly.


He's helped CXO teams through to graduates change how they write, think and lead at work.

His blue-chip client list includes NAB, Westpac, BHP, Optus, IBM and Clayton Utz. 

'The team was very impressed by the course, the content and Paul. They're a difficult bunch to impress, so please take this as a compliment of the highest order. I wouldn't hesitate to recommend Paul and Magneto to others wanting a professional writing course.' 

-- Group Finance & Corporate Affairs, Suncorp

Paul's engaging, interactive approach makes his courses fun, fascinating and effective. It's why thousands of people have finished his training and couldn't wait to go back to work and write. 

Business writing ... fun? Yep. His enthusiasm for communications, psychology and human behaviour is contagious. It results in rich training, with frequent stories, many before/after examples and memorable insights.