Magneto Communications Online Learning

Get it Write™ is the product of 18+ years corporate training in Australia and the Asia-Pacific, and over 25 years copywriting experience.

In that time, we've analysed over 20,000 corporate writing samples, and seen very clear patterns. We know what you're doing wrong, and what you're not doing, but could, to seriously boost your results!

This is a principle-based course. That allows you to apply the principles to a wide variety of business-writing tasks:

• Emails
• Reports
• Proposals
• Board and executive papers
• Instructions
• Policies and procedures
• And more

Being principle-based also lets you apply the comms insights you learn (e.g. how to get attention, engage, motivate and more) beyond the page, in your meetings, presentations, pitches and more. This is really a course in communications psychology and leadership, not just writing.

Get it Write™ will increase your confidence as a writer and all-round communicator. You'll learn the essentials of high-quality communication, including how to write faster, better, and look more professional -- all of which can dramatically boost your effectiveness at work. 

Who is this course for?

Get it Write™ is for anyone who needs to efficiently create or edit superior, easy-to-read documents and emails. It's particularly suited to those with a technical background.

Learning outcomes

By the end of this course you'll be able to:

• confidently tackle most business-writing tasks
• apply a selection of powerful writing tools to ensure your emails, proposals, reports and more are concise, engaging and professional
• understand all critical business-writing concepts
• improve your writing performance at work.

Workshop topics include how to:

• Write professionally and respectfully for different readers
• Adjust your tone to suit your audience and message
• Identify the right language, length and style to boost engagement

• Brainstorm quality content quickly
• Write factual, informational content, e.g., emails, reports, instructions and procedures
• Write concisely and clearly

• Persuade people through your writing; get ‘yes’ more often
• Structure large documents
• Get attention with ‘read-me!’ subject headers, headlines and subheads

• Use the ‘active voice’ to get more impact
• Look professional with correct spelling, punctuation and grammar
• Use layout and formatting to catch skim readers, and make your content fast and easy to absorb
• Edit and proofread for content, style and correctness.

What's included:

• Five hours of highly engaging video training (+ up to two hours of learning exercises) focused on boosting your results at work
• Comprehensive, full-colour reference manual rich with proven writing ideas, principles and techniques
• Ample practical, real-world exercises to apply your new skills.