About this course

In his million-copy bestseller, 'Influence: The Psychology of Persuasion,' Dr Robert Cialdini describes six powerful insights into human psychology:

  1. Liking
  2. Scarcity
  3. Social Proof
  4. Authority
  5. Reciprocity
  6. Commitment & Consistency

This short course, and eBook, explain how to apply these to your writing and speaking to get your way more often at work. The principles apply equally as well to sales as to influencing stakeholders. 

We call it 'Incognito Influence' because, when you use the principles, people you use them on often don't consciously process the situation; they tend to go on 'autopilot.' This tendency can consistently give you fast, effective results. 

But it also means you have to be ethical when using them. If it's not win-win (win for you, win for them), don't do it! You'll regret it. 

Use it or lose it

To really absorb these principles, after learning about each one, think how you could apply the principle to your regular 'influence' situations at home or work. 


Team Magneto 

Already done our training? 

Get an INFLUENCE BOOSTER with this short course!

HR/L&D Leaders

Here's a fast way to upskill your people: Ask your people who lead to send people in need! 

Course curriculum

    1. Video

    1. Video

    1. Video

    1. Video

    1. Video

About this course

  • $129.00
  • 9 lessons
  • 1 hour of video content

Your instructor

Paul Jones
Dot-Connector, Idea Injector, BS Rejector

Your course instructor is corporate communications expert Paul Jones.

Paul is a leading speaker, trainer and writer on the topic of corporate communications. He's a founder and director of Magneto Communications and Credosity.

With a background as a copywriter (20 years) and corporate comms trainer (15+ years), Paul's secret sauce lies in applying copywriting psychology to business communication.

Through his keynotes, masterclasses and webinars, his principles have inspired thousands of people to:

  •     engage their audience
  •     persuade them
  •     build credibility
  •     communicate quickly and clearly.

He's helped CXO teams through to graduates change how they write, think and lead at work.

His blue-chip client list includes NAB, Westpac, BHP, Optus, IBM and Clayton Utz. 

'I haven’t stopped talking about the training and the great tips and insights. I will be recommending more of my team attend this course.' 

– Finance Business Architect, Westpac

Paul's engaging, interactive approach makes his courses fun, fascinating and effective. It's why thousands of people have finished his training and couldn't wait to go back to work and write. 

Paul's enthusiasm for communications, psychology and human behaviour is contagious. It results in rich training, with frequent stories, many before/after examples and memorable insights.