Influencing up [Webinar recording]

Influencing up
[Webinar recording]

Getting buy-in from senior decision-makers | taught by Paul Jones

Course description

No matter how good you are at your job, if you can't get senior managers to approve your proposals and projects, you're sunk.

You could waste months working on projects that they simply veto. Then you waste weeks reworking them to try to get them over the line. And when the boss finally gives it the tick, the market's changed and the project is no longer relevant.

Wasting your time = wasting your life. Reclaim it!

In this one-hour webinar, you'll learn:
  • How senior leaders think
  • Strategies for getting decision-makers on side
  • Subtle and not-so-subtle approaches
  • When to write and when not to
  • How to use the universal 'influence' principles to get your way
  • How to leverage the small window of power you have when someone says 'no' to you
  • An unusual technique to boost how confident you sound on the page.

This webinar is for anyone who has to get senior decision-makers to say 'yes,' whether inside or outside your company. If your work and career depend on getting approvals from someone else, tune in!

Paul  Jones
Paul Jones
Dot-Connector, Idea Injector, BS Rejector

Your course instructor is corporate communications expert Paul Jones.

Paul is a leading speaker, trainer and writer on the topic of corporate communications. He's a founder and director of Magneto Communications and Credosity.

With a background as a copywriter (20 years) and corporate comms trainer (12+ years), Paul's secret sauce lies in applying copywriting psychology to business writing.

Through his keynotes, masterclasses and webinars, his principles have inspired thousands of people to:

  • engage their readers
  • persuade them
  • build credibility
  • communicate quickly and clearly.

He's helped CXO teams through to graduates change how they write, think and lead at work.

His blue-chip client list includes NAB, Westpac, BHP, Optus, IBM and Clayton Utz.

'The team was very impressed by the course, the content and Paul. They're a difficult bunch to impress, so please take this as a compliment of the highest order. I wouldn't hesitate to recommend Paul and Magneto.' 

-- Group Finance & Corporate Affairs, Suncorp

Paul's engaging, interactive approach makes his courses fun, fascinating and effective. It's why thousands of people have finished his training and couldn't wait to go back to work and write.

Business writing ... fun? Yep. His enthusiasm for communications, psychology and human behaviour is contagious. It results in rich training, with frequent stories, many before/after examples and memorable insights.

Course Curriculum