About this course

Be trusted

The Influential Communicator teaches principles of trust and influence you can apply on the page and face to face.

Who is this course for? 

Leaders and their teams who need to communicate in a variety of ways. These include writing, presenting and when meeting internal or external clients.

Learning outcomes 

  • Communicate with impact: Deliver clear messages that get attention and agreement 
  • Influence others: Affect others’ opinions and decisions 
  • Confidently adapt to a range of people, mediums and scenarios.

What's included: 

  • Five hours of highly engaging video training (+ up to two hours of learning exercises) focused on boosting your results at work 
  • Comprehensive, full-colour reference manual rich with proven writing ideas, principles and techniques 
  • Access to Credosity, our powerful, online, business-writing tool. It helps measure the behavioural change. It's also an excellent way to help embed your training. 
  • Ample practical, real-world exercises to apply your new skills.

Course curriculum

  • 1

    WELCOME: Let's set you up for success

    • YOUR DIGITAL WORKBOOK for 'The Influential Communicator'

    • Welcome to 'The Influential Communicator'

    • About us: Magneto Communications & Paul Jones (co-founder)

    • Get ready! Have these handy during the training

    • Quick checklist: How to maximise your learning

    • Communication is critical: Here's why!

    • Your course overview: The two key modules we will cover

    • Tell us about you and what will help most

    • Start your engines! Let's go.

  • 2

    MODULE 1: Engage & Influence

    • Your attitude: The most powerful platform for influencing

    • Leadership through influence, not authority

    • Influence triggers: Small changes, big difference

    • Becoming a trusted advisor

    • Building trust: Credibility

    • Building trust: Reliability

    • Building trust: Self-orientation

    • Building trust: 'Intimacy'

    • The Trust Equation

    • Stakeholder engagement: Persuading by personality

    • The upsides of difficult conversations

    • Difficult conversations: Keeping your (brain) cool

    • Difficult conversations: Whole-brain listening

    • Difficult conversations: The Assertiveness Continuum

    • Difficult conversations: S.T.A.T.E. your case

    • BONUS MODULE: The Art of Framing

    • BONUS MODULE: Six ways to frame your message

  • 3

    MODULE 2: Be clear

    • Too smart for your own good?

    • The curse of cognitive load

    • Complexity kills trust

    • Cognitive load: Death by 1000 cuts

    • Let 'Brother of the Watch and Fellow Kings Man' remind you of the Power Of Simplicity

    • RAZOR: Five ways to cut it at work

    • Razor 1: Are you being too detailed?

    • Razor 1: Are you too wordy?

    • Razor 2: Active voice

    • Razor 3: Zero nominalised verbs

    • Razor 4: One idea per sentence

    • Sins of the Flesch

    • Razor 5: Regular, natural language

    • Confusing to clear: What a transformation!

    • The golden rule of informing: Big news first

    • 'Big news first' work-related exercise: First go

    • Think like a journo

    • Engaging Busy Readers: It's about time!

    • 'Big news first' work-related exercise: Second go

  • 4

    WRAP UP: Revise, retain, apply

    • Make it stick: Revise, Retain, Apply

    • Credosity: Your 24/7 Coach

    • What next for you?

    • Your feedback: Got a minute? We'd love to hear your thoughts