About this course

Stakeholder management

The Influential Communicator teaches practical strategies to build trust with diverse stakeholders.

We’ll help you simplify your message for busy executives, flex your communication style to build rapid rapport, and deliver high-stakes, difficult messages successfully.


Who is this course for? 

The Influential Communicator is for leaders and their teams who need to align a range of stakeholders and opinions. It’s excellent for technical or compliance teams who communicate with non-technical people, and EAs working with senior leaders.

Learning outcomes 

  • Communicate with impact: Deliver complex messages with clarity to get both attention and agreement.
  • Influence others: Affect others’ opinions and decisions to get the result you want.
  • Deliver high-stakes, difficult messages to a range of stakeholders, with the greatest chance of success.
  • Flex your communication style to build rapid rapport with a range of personality types.

What's included: 

  • Four hours of highly engaging video training (+ up to two hours of learning exercises) focused on boosting your results at work 
  • Comprehensive, full-colour reference manual rich with proven writing ideas, principles and techniques
  • Ample practical, real-world exercises to apply your new skills.

The Influential Communicator Online

Course curriculum

    1. YOUR DIGITAL WORKBOOK for 'The Influential Communicator'

    2. Welcome to 'The Influential Communicator'

    3. About us: Magneto Communications & Paul Jones (co-founder)

    4. Get ready! Have these handy during your training

    5. Quick checklist: How to maximise your learning

    6. Why communication is so important

    7. Your course overview: The two key modules we will cover

      FREE PREVIEW

    8. Tell us about you and what will help most

    9. Start your engines! Let's go. Time to dive in.

    1. Your attitude: The most powerful platform for influencing

    2. Leadership through influence, not authority

      FREE PREVIEW

    3. Influence triggers: Small changes, big difference

    4. Becoming a trusted advisor

    5. Building trust: Credibility

    6. Building trust: Reliability

    7. Building trust: Self-orientation

    8. Building trust: 'Intimacy'

    9. The Trust Equation

    10. Stakeholder engagement: Persuading by personality

    11. The upsides of difficult (awkward but necessary) conversations

    12. Keeping your cool when things get heated

    13. Listening with your whole brain

    14. The assertiveness continuum

    15. A smart framework for the tough stuff

    16. BONUS MODULE: The Art of Framing

    17. BONUS MODULE: Six ways to frame your message

    1. The curse of cognitive load

      FREE PREVIEW

    2. Complexity kills trust

    3. Cognitive load: Death by 1000 cuts

    4. Let 'Brother of the Watch and Fellow Kings Man' remind you of the Power Of Simplicity

      FREE PREVIEW

    5. RAZOR: Five ways to cut it at work

    6. Razor 1: Are you being too detailed?

    7. Razor 1: Are you too wordy?

    8. Razor 2: Active voice

    9. Razor 3: Zero nominalised verbs

    10. Razor 4: One idea per sentence

    11. Sins of the Flesch

    12. Razor 5: Regular, natural language

    13. Confusing to clear: What a transformation!

    14. The golden rule of informing: Big news first

    15. 'Big news first' work-related exercise: First go

    16. Think like a journo

    17. Engaging Busy Readers: It's about time!

    18. 'Big news first' work-related exercise: Second go

    1. Make it stick: Revise, Retain, Apply

    2. What next for you?

    3. Your feedback: Got a minute? We'd love to hear your thoughts

About this course

  • $295.00
  • 47 lessons
  • 4 hours of video content

Your instructor

Paul Jones
Dot-Connector, Idea Injector, BS Rejector

Your course instructor is corporate communications expert Paul Jones.

Paul is a leading speaker, trainer and writer on the topic of corporate communications. He's a founder and director of Magneto Communications and Credosity.

With a background as a copywriter (20 years) and corporate comms trainer (12+ years), Paul's secret sauce lies in applying copywriting psychology to business writing.

Through his keynotes, masterclasses and webinars, his principles have inspired thousands of people to:

  •     engage their readers
  •     persuade them
  •     build credibility
  •     communicate quickly and clearly.


He's helped CXO teams through to graduates change how they write, think and lead at work.

His blue-chip client list includes NAB, Westpac, BHP, Optus, IBM and Clayton Utz. 

'The team was very impressed by the course, the content and Paul. They're a difficult bunch to impress, so please take this as a compliment of the highest order. I wouldn't hesitate to recommend Paul and Magneto to others wanting a professional writing course.' 

-- Group Finance & Corporate Affairs, Suncorp

Paul's engaging, interactive approach makes his courses fun, fascinating and effective. It's why thousands of people have finished his training and couldn't wait to go back to work and write. 

Business writing ... fun? Yep. His enthusiasm for communications, psychology and human behaviour is contagious. It results in rich training, with frequent stories, many before/after examples and memorable insights.