About this course

Get 'yes' more often

This hands-on masterclass teaches practical strategies to influence diverse stakeholders in a range of communication scenarios (e.g. writing, meetings, presenting). We’ll help you simplify your message for busy executives, flex your communication style to build rapid rapport, and deliver high-stakes, difficult messages successfully.


Who is this program for? 

The Influential Communicator is for leaders and teams who need to align a range of stakeholders to make progress or create change.

Learning outcomes 

  • Flex your communication style to build trust and create rapid rapport with a range of personality types and levels with the organisation.
  • Deliver high-stakes, difficult messages with the greatest chance of success.
  • Influence a range of stakeholders: Apply a comprehensive persuasion toolkit to get alignment and move forward.
  • Communicate with impact: Deliver complex messages with clarity to get both attention and agreement.

What's included: 

  • Highly engaging video training focused on boosting your results at work 
  • Comprehensive, full-colour reference manual rich with proven writing ideas, principles and techniques
  • Ample practical, real-world exercises to apply your new skills.

The Influential Communicator Online

Course curriculum

    1. TIME REQUIRED: 45 minutes

    2. Welcome to 'The Influential Communicator'

    3. Tell us about you and what will help most

    4. About us: Magneto Communications & Paul Jones (co-founder)

    5. SESSION WORKSHEETS >> Golden Rules & Action Planning

    6. Why communication is so important

    7. Quick checklist: How to maximise your learning

    1. TIME REQUIRED: One hour

    2. SESSION WORKSHEETS (Download now) >> BUILDING TRUST

    3. Leadership through influence, not authority

      FREE PREVIEW

    4. Your attitude: The most powerful platform for influencing

    5. Becoming a trusted advisor

    6. Building trust: Credibility

    7. Building trust: Reliability

    8. Building trust: 'Intimacy'

    9. Building trust: Self-orientation

    10. The Trust Equation

    11. Stakeholder engagement: Persuading by personality

    1. TIME REQUIRED: One hour

    2. SESSION WORKSHEETS (Download now) >> DIFFICULT CONVERSATIONS

    3. The upsides of difficult (awkward but necessary) conversations

    4. Keeping your cool when things get heated

    5. Listening with your whole brain

    6. The assertiveness continuum

    7. A smart framework for the tough stuff

    1. TIME REQUIRED: 2 hours max

    2. OPTIONAL REVISION MODULE >> Read below

    3. SESSION WORKSHEETS (Download now) >> BE CLEAR

    4. The curse of cognitive load

      FREE PREVIEW

    5. Complexity kills trust

    6. Cognitive load: Death by 1000 cuts

    7. RAZOR: Five ways to cut it at work

    8. Razor 1: Are you being too detailed?

    9. Razor 1: Are you too wordy?

    10. Razor 2: Active voice

    11. Razor 3: Zero nominalised verbs

    12. Razor 4: One idea per sentence

    13. Sins of the Flesch

    14. Razor 5: Regular, natural language

    15. Let 'Brother of the Watch and Fellow Kings Man' remind you of the Power Of Simplicity

      FREE PREVIEW

    16. Confusing to clear: What a transformation!

    17. The golden rule of informing: Big news first

    18. 'Big news first' work-related exercise: First go

    19. Think like a journo

    20. Engaging Busy Readers: It's about time!

    21. 'Big news first' work-related exercise: Second go

    1. TIME REQUIRED: Two hours

    2. SESSION WORKSHEETS (Download now) >> PERSUASION

    3. CONNECT >> CONVINCE >> CONVERT

    4. CONNECT >>

    5. Emotional Intelligence

    6. Empathy

    7. Liking: Fast friends

    8. Reciprocity: Give & take, & take

    9. YOUR TURN: Rewrite exercise for CONNECT module

    10. CONVINCE >>

    11. Bring numbers to life

    12. Are you a tech person needing to influence non-technical audiences?

    13. Social proof: Crowd control

    14. Stories & metaphors

    15. YOUR TURN: Rewrite exercise for CONVINCE module

    16. CONVERT >>

    17. Influence through 'Authority'

    18. Commitment & Consistency: Get a small yes

    19. Scarcity: Rare gets 'Well done!'

    20. YOUR TURN: Rewrite exercise for CONVERT module

    21. CONNECT > CONVINCE > CONVERT - Summary PDF

    1. TIME REQUIRED: 40 minutes

    2. Influence triggers: Small changes, big difference

    3. The Art of Framing: Tapping into human motivation to influence

    4. Six ways to frame your message

    5. Chunkifying: The Science of Structured Storytelling

    6. Boost Action: How to get people responding to your requests!

About this course

  • $295.00
  • 76 lessons
  • 5 hours of video content

Your instructor

Paul Jones
Dot-Connector, Idea Injector, BS Rejector

Your course instructor is corporate communications expert Paul Jones.

Paul is a leading speaker, trainer and writer on the topic of corporate communications. He's a founder and director of Magneto Communications and Credosity.

With a background as a copywriter (20 years) and corporate comms trainer (12+ years), Paul's secret sauce lies in applying copywriting psychology to business writing.

Through his keynotes, masterclasses and webinars, his principles have inspired thousands of people to:

  •     engage their readers
  •     persuade them
  •     build credibility
  •     communicate quickly and clearly.


He's helped CXO teams through to graduates change how they write, think and lead at work.

His blue-chip client list includes NAB, Westpac, BHP, Optus, IBM and Clayton Utz. 

'The team was very impressed by the course, the content and Paul. They're a difficult bunch to impress, so please take this as a compliment of the highest order. I wouldn't hesitate to recommend Paul and Magneto to others wanting a professional writing course.' 

-- Group Finance & Corporate Affairs, Suncorp

Paul's engaging, interactive approach makes his courses fun, fascinating and effective. It's why thousands of people have finished his training and couldn't wait to go back to work and write. 

Business writing ... fun? Yep. His enthusiasm for communications, psychology and human behaviour is contagious. It results in rich training, with frequent stories, many before/after examples and memorable insights.