About this course
If you can’t sell yourself in writing, kiss new business (and maybe your career) goodbye. A poorly-written proposal relegates you to the 'also-rans' pile, while a truly compelling one sells you before they even see you.
In this recording of an interactive webinar you’ll learn five persuasive writing keys crucial to hiking your 'hit' rates:
1. What really motivates readers to act
2. The three-letter word that increases readership 2-3 times
3. A powerful tool to capture interest, build rapport and avoid waffling
4. The technique journalists use to get their message across to time-strapped readers
5. How to structure your pitches and proposals to keep readers reading.
WHO THIS IS FOR?
This is for anyone who writes proposals for either internal audiences (e.g. asking your boss to approve a project) or external audiences (e.g. pitching for business). If you getting 'yes' to your proposals is important to you, get viewing!
Your course instructor is corporate communications expert Paul Jones.
Through his keynotes, masterclasses and webinars, his principles have inspired thousands of people to:
- engage their readers
- persuade them
- build credibility
- communicate quickly and clearly.
He's helped CXO teams through to graduates change how they write, think and lead at work.
His blue-chip client list includes NAB, Westpac, BHP, Optus, IBM and Clayton Utz.
'The team was very impressed by the course, the content and Paul. They're a difficult bunch to impress, so please take this as a compliment of the highest order. I wouldn't hesitate to recommend Paul and Magneto.'
-- Group Finance & Corporate Affairs, Suncorp
Paul's engaging, interactive approach makes his courses fun, fascinating and effective. It's why thousands of people have finished his training and couldn't wait to go back to work and write.
Business writing ... fun? Yep. His enthusiasm for communications, psychology and human behaviour is contagious. It results in rich training, with frequent stories, many before/after examples and memorable insights.